The How Not To
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Aleksandra Mir
www.aleksandramir.info

Order

The How Not to Cookbook
Second Edition, 2010
320 pages; 7.875 x 9.25".
Hardcover, approx $25

ISBN-13: 978-0-8478-3499-0

Published by:
Rizzoli International Publications, Inc.
300 Park Avenue South
New York, NY 10010

www.indiebound.org

Or purchase online:

Amazon.com
Amazon.co.uk
Barnes & Noble
Powell's Books
Macmillian.com

   
   

The How Not to Cookbook
First (limited) Edition, 2009
320 pages; 8.54 x 10.16".
Hardcover, approx £30

ISBN: 978-3-86895-032-8

Published by:
Collective Gallery
22-28 Cockburn Street
Edinburgh, EH1 1NY
UK

T: +44 131 220 1260

mail@collectivegallery.net

www.collectivegallery.net

While the typical cookbook format gives you a recipe for obvious success it does not take into account the many ways in which its execution can fail due to the cook's lack of experience. Based on Aleksandra's personal history of cooking disasters, the project invites 1000 people from all around the world to give their advice of how NOT to cook. With this volume, any reader will be more than well equipped to avoid making the same mistakes in their kitchen.

Aleksandra is interested in how we are taught or teach ourselves through trial and error. By making our guilty failures public we may even be creating an original and subversive form of art, rather than simply be aspiring to obvious and repetitive results.

-Kate Gray, Collective Gallery, Edinburgh